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SAFETY TECH WORKWEAR
Our Inspiration.
Kmart’s main demographic of shoppers are people with families. We want everyone who goes to work to come home safely and be able to enjoy life – this was the foundation of Safety Tech Workwear.
During our initial research we discovered that there was an increasing amount of workplace deaths and accidents due to the large increase of construction and industrial employees.
This realisation, along with Kmart’s minimal range of workwear sparked our desire to create a safer and more innovative range at an accessible price point.
mood board
Our mood board is inspired from the overall range theme for construction and workwear. We gather images that show how traditional everyday work wear is worn and how it is used. The other images that were collated are to represent what the current Kmart customers resemble; family, food, nature, home, and more. These picture encapsulate the vision we have for our safety tech range and what it resembles for the Kmart customer.
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