The Living Room
Sponsorship
The Living Room, Channel 10
The Living Room is a widely successful show that has been running for 10 years. The tv show for all ages to watch, especially families which is one of Kmart’s main target customers. The show also provides tickets in which you can watch the show live from the recording studio and people can also apply to be on the show.
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The Living Room is a popular night time Australian television show that caters for families and the everyday Australian lifestyles. They have a segment that specialise in home DIY and construction, and we think it's a perfect sponsorship option to promote our Smart Tech range for Kmart.
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We would provide a package deal of our range to be advertised on the tv show. The package will include a variety of our products to be shown on either the home DIY/construction portion of the show, or it would be shown in the ‘hot or not’ section. The sponsor would cost $5,000 - $10,000 a month to promote products from our range. We are planning to only run this campaign for 4 weeks.
