Walt Collins
@walt_collins
Walt Collins is a micro influencer with 23.4k followers on Instagram. A beloved TV host of Channel 10’s Healthy Homes Australia with an impressive repertoire of skills:
Qualified carpenter
DIY specialist
TV host
Dog lover
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The pricing arrangement we will have with Walt is a pay by campaign arrangement – as he is mainly going to be an ambassador for this range not Kmart as a whole.
As he has a following of 23.4k on Insta – he has a smaller but niche reach of followers who are all in similar age brackets of 25 – 55 which is the same as Kmarts key demographics.
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As Walt has falls between 20,000 – 40,000 follower threshold – he would be compensated per post of the campaign at AU$200 per post – with a planned number of posts being 10 posts over the span of 2 weeks – sitting at $2000 total.
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His Instagram posts will consist of 60% of posts wearing our safety tech workwear in his everyday posts with Kmart tagged as well as 40% of posts highlighting the garments and their usage.
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This arrangement has been decided upon based on the overall nature of Walt’s social media as well as his following – who opt away from serial “influencers” and are more interested in everyday people and tricks of the trade.
Walt will appear in our EDM’s, on our own Instagram page and throughout the website to showcase his support of our Safety Tech products.
Walt is your classic loveable, nice guy – who is very real.
He doesn’t take Instagram too seriously which will resonate well with the male customers as our main demographic are "everyday Aussies."
Walt has previously worked with big brands such as Yamaha, Ford, and Diesel as well as a broad philanthropic resume. He has also promoted smaller, independant workwear brands.
