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Justification
EDM's
We will provide a range of EDM'S before, during and after a product launch date as well as providing emails throughout (between 2-3 per day). These emails will provide information about new products in each department, prices, new range drops and any other important information.
For this launch there will be three emails: Before- email will be a sneak peek of the new workwear range providing a vibe clip, launch date, price range etc.
During- emails will be sent out with some of the products from the range as well as a main cover photo from our moon-board that represents the range. After- emails will be sent to customers notifying them that they've left certain items in their bags and to finish their transaction.
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